Performance Optimization

Overview

A comprehensive performance optimization initiative that improved site speed and Core Web Vitals metrics.

Challenge

The site was experiencing slow load times and poor Core Web Vitals scores, impacting user experience and SEO.

Solution

Implemented code splitting, image optimization, lazy loading, and improved caching strategies.

Results

• 98 Lighthouse performance score
• 2.5s to 0.8s First Contentful Paint
• Improved Cumulative Layout Shift to 0.05
• 25% increase in conversion rate

Technologies

Next.js, Web Performance APIs, CDN optimization, Image optimization