User Research Initiative

Overview

Conducted comprehensive user research to understand user needs and pain points.

Methodology

Interviews, surveys, usability testing, and analytics analysis with 200+ participants.

Key Findings

• Users struggled with navigation complexity
• Mobile experience needed improvement
• Search functionality was underutilized
• Accessibility issues prevented some users

Impact

Insights directly informed product roadmap and led to major UX improvements.

Technologies

Figma, Maze, Google Analytics, UserTesting